Gigya.com is a widget advertising network that allows marketers to attract customers from social networking sites using Gigya’s widgets. The company’s products allow publishers to track and syndicate their content across seventy platforms. The products also allow publishers to promote with popular social networking sites. The company’s widgets reach more than 250 million people each month, so any large companies have taken advantage of this in order to promote their business through social networking sites. The company offers four products: Wildfire, Social Widgets, Socialize, and Widget Distribution. Wildfire makes it easy for publishers to boost and track widget distribution. The Socialize tool allows publishers to add social features to their websites in order to increase traffic and the amount of time visitors spend on a website. Lastly, Widget Distribution uses demographic or content information to enable to properly deploy widgets. The website organizes its content under widget platform, socialize, advertisers, and about. The homepage features case studies, featured products, featured widgets, and news. At the bottom of the homepage users will find a list of the companies that Gigya works with. The website allows anyone who owns a website to sign up for free in order create widgets and reach his or her audience.