Fitday is an online fitness tracker that allows users to manage their diets and workout programs to facilitate weight loss and management, and general fitness. Fitday can be accessed online using basic Fitday, or downloaded as Fitday PC. An account on the site is completely free, and requires only a valid email account. Currently the site hosts over 5.1 million members actively tracking their lifestyles to achieve their weight and fitness goals.
This site has a strong female audience. It is popular with middle-aged people and also attracts an affluent audience. This site is also popular amongst College Graduates.
Fitday online offers a number of options and features to its users. The site contains a database of known foods, including brand name packaged foods, with nutritional information: number of calories per serving, macronutrient breakdown, and vitamin and mineral content. Users can track their daily intake and track the components of their diet. Users are also able to enter custom foods, which are saved in their food diary for easy access later. Finally, users can set diet goals, which can include caloric-, macronutrient- or vitamin/mineral-centric goals. Users can also enter their fitness routines by manually entering calories burned, or choosing from a list of preset activities. Finally, users can track their weight on the site to view their progress towards their goals. Fitday PC offers these features, with more advanced fitness tracking options. Additionally, users can request reports on components of their diet and fitness program to provide a more comprehensive look at the effectiveness of their lifestyle choices.