Finishline.com is the website of Finish Line, Inc, a retail company specializing in athletic clothing and footwear.

The homepage displays the latest promotions and products that can be browsed by brand, product, best selling products, and new arrivals. Visitors can also search for products using the ‘Find your Running Shoes’ search tool at the bottom of the page. The ‘Write a Review’ link lets visitors leave product reviews and automatically enters them in ongoing site contests. The ‘Become a Friend’ links redirects the visitor to the company’s Facebook and Myspace pages. The ‘ShareThis’ link lets visitors email a link to the site or post a link to other popular sites.

The ‘Men’s Shoes’ and ‘Women’s Shoes’ sections display products sorted by activity, brand, and featured products. The ‘Kids Shoes’ section displays products sorted by age, brand, and featured products. The ‘Apparel’ section displays products sorted by sex, brand, and featured products. The ‘Fan Shop’ displays products containing a variety of sports team logos. The ‘Accessories’ section displays products sorted by product type and featured products. The ‘Brands’ section displays an alphabetical list of brands that visitors can use to locate brand specific products. The ‘Clearance’ section displays products that are on sale. The ‘Winner’s Circle’ section provides information about the company’s customer reward system, as well as Winner Circle management sections where visitors can join the reward program and check their balance.

The ‘Store Locator’ section lets visitors search for a store by zip code, city, or state and provides information about in-store pick up. The ‘Order Inquiry’ lets visitors view the status of their order by entering their order number and zip code. Visitors can also create an account to keep track of their orders, save billing information, and create and share a wish list.