Famous footwear has been in business for more than 130 and currently has over 950 locations nationwide. The homepage of famous footwear features the newest shoes, backpacks, and accessories on the website. The top right corner of the homepage features the shoe finder which allows users to quickly find type, size, and color shoe that they are looking for. Users can shop for shoes by brand. Famousfootwear carries a variety of brands such as Nike, Steve Madden, New Balance, Puma, Converse, Mudd, Naturalizer, DC, Adidas, Jansport, Vans, Rockport, Bearpaw, Skechers, Roxy, Buster Brown, Roxy, ASICS, Rocetdog, and more. Consumers will also find shoes under the categories of women, men, juniors, girls, boys, accessories, and sale. Each shoe category is divided into more specific categories such as new arrival, athletic, boots, casual, dress, sandals, wide, and narrow. Besides shoes, the website sales backpacks, duffle bags, insoles, socks, totes, and hosiery. Customers can also find sports equipment on Famousfootwear. Customers can perform other actions besides shop; they can locate stores, learn about store events, find grand openings, check the status of an order, and shop for gift cards. Lastly users can sign up for the rewards program in order to get discounts on their Famousfootwear purchases.