Emachines is a computer brand that builds affordable, no-compromise PCs delivering value and performance. The company was acquired in 2004 by Gateway. The web site’s home page offers four blocks with different options. The first and the largest box promotes emachines latest product, the ET1810 Desktop. Below that large box are three other smaller boxes titled Products, Customer Care, and Great Deals. Under the Products box there is a link to learn more about the latest desktops and displays. Under the customer care there is a link to find out how you can get support and get answers to the questions you may have. Under great deals there is also a link to visit the deals page, online offers, or offers in your near by retailer. Below the three small boxes there is a link to a store locator. If the visitor clicks on the store locator link he is redirected to a new page which asks you how to you shop; by product, online, or find a retail store. To find a retail store one must type in one’s postal code. Emachines currently offers 12 desktop models, 1 all in one model, and 1 Canada Exclusive model. Emachines also offers a 3 different display models. If the shopper is interested in Windows 7 operating system there is an upgrade option.