Ecplaza.net was launched in 1996 and since then has grown into popular source that provides trade over 400,000 online and offline members. The website’s services include, but are not limited to export marketing, the operation of a B2B website, EDI services, trade consulting, and trade related services for SMEs. The company offers business more opportunities, cost saving, and convenience. The homepage of ecplaza.net displays the latest buying leads, and latest selling leads. The homepage displays the amount of new sells, buys, products, and companies. The center section of the homepage page displays featured products, featured selling leads, and PR news. On the right side of the homepage users will find the login area, success stories, news & notices, a global buyer search, and the day’s top searches. The left side of the homepage features the category of products, new verified companies, and supplementary content. The product categories include vegetables, animals, prepared foodstuff, mineral products, chemical products, plastic & rubber, textiles, hides & skins, wood & wood pulp products, footwear, headgear, stone, glass & jewelry, pearls, metals, machinery, computer, electronics, telecommunications, transportation, instruments, miscellaneous, and services. The navigation on the website is divided within two sections. The first navigation bar is labeled selling leads, trade mall, companies, and buyers. The section navigation bar is labeled buy now, sell now, my trade office, service, PR news, and tenders.