The site is an Automatic Bibliography & Citation Maker. The site reaches over 433 thousand people monthly, the majority of which are affluent teens, comprised of slightly more female than male users. The service offers a blog called RoughDrafts and downloadable Bibliography Guides. It is available via Twitter, Facebook, email and Widget. Registration is free, and is targeted at student’s teachers and librarians. The site features an excellent Help site (Citation Help) which comprehensively answers a variety of questions, including careful explanations of what bibliographies are and explanations of why they are important for research papers. There’s even an explanation of Cookies and their importance, for less I.T. aware users. The site then links to a Frequently Asked Questions page, followed by a form to contact My Bib if the user has questions that haven’t yet been satisfactorily answered.

The free service is excellent, and My Bib Pro is available for $8.99 per year. The Advanced citation service offers additional services such as the ability to easily switch between APA, Chicago/Turabian, and MLA styles, Harvard system author-date format supported through APA, Footnote & parenthetical citation wizards and the ability to import citations from third-party databases. Easybib.com is a carefully constructed and easily maneuvered site that skillfully caters to their target audience without talking down to them.