The company was first started by W.R. Hotchkiss after his idea for the first personalized flat-pocket checkbook holder took off. Currently, it is a 1.5 billion dollar company with more than 30 locations across the United States, Canada, Ireland, and China. The company serves as a growth engine for small business and financial institutions. Besides the homepage the website contains many areas that are interactive. The homepage features three interactive real life graphics of people symbolizing small businesses, bank or credit unions, and check customers. Users click on their respective categories in order to populate a menu box. The small business menu contains the links: products, services, success stories, and business makeover sweepstakes. The bank or credit union section contains the link: check program, attracting and retaining accounts, fraud protection, and success stories. The check customer menu contains the links: check customer, order personal checks, and order business checks. Users will find other information, products, services, and resources in the products & services, about Deluxe, careers at Deluxe, news and investor relations, and Deluxe Online Stores. Besides providing information and links to the resources, services, and products it offers; the website has no entertainment value what so ever. Visitors to this site most likely will be business clients or those who want to become business clients.