Crackberry.com is an excellent retail site targeted at Blackberry owners. It bills itself as “The #1 site for Blackberry users and abusers.” This site reaches over 2.5 million people monthly, of which 1.8 million (72%) are in the U.S. The site attracts a middle aged, heavily male group of Blackberry owners. Registration gets users access to many free items, including downloads. Top Sellers and New items offer links to Blackberry items. Various departments are clearly labeled throughout the site, and the whole site is easily maneuvered. The tabs link users to Blogs, Reviews of Blackberry Products, Accessories, the App Store, Crackberry Forums, Downloads and Tools and a Help page. Shoppers are offered low prices and same day shipping. Shoppers can select their Blackberry in order to see compatible accessories. The shopping cart feature displays how many items you have in your cart and the cost of your items. Shoppers submit their zip code to obtain delivery dates and shipping costs. Shoppers can order online or by phone. If they prefer to order by phone they can order toll-free between the hours of 8am-5.30pm EST, Mon-Fri, and reference the Cart ID. So shoppers can identify their items and place them in the cart, then call Crackberry to place their order.