When getting in business, in other to succeed, you have to be able to try new things without being afraid, and you’ll find out this company did just that. Since this company started more than thirty years ago, they have been a company full of heart and soul with what which cause them to call themselves yummy culture. Yes yummy culture I never though I would have to read that about a company, but it very much true they have strived for excellence, to be special, to be different, and to be more than just another retail store. One of reason this company succeeds for all this time, and will be for lot more to come is that they actually put the employee first. They don’t even put the customer first. Which is another strategy that might surprise some people but it work that way, now you know the do love their customers. But they put their employees first. Because they believe that if you put the employee first and take better care of them than anybody else, they will take care of the customer better than anybody else. And if those two are happy, if you have the happiest employees and customers around, ultimately your shareholders are very, very.