Chiff is a directory website. They feature a simple, easy to use and navigate directory of top keywords; Articles, Art & Culture, Business, Education, Fashion, Health, Holidays, Home Life, Internet, Legal Guide, Pets, Pop Culture, Recipes, Recreation, Science, Shopping, Society, Sports, Technology, Tax Guides, Toy Reviews, Travel Guides, Wine Guides, and Your Money. Under each of these categories the visitor can find an article or a series of articles on the topic. In addition to the article on the topic the visitor can also find links to relevant websites. For example, under the fashion category there is an area for featured stories on that topic. In addition to the article there are more sub-categories such as baby clothes, big & tall, shoes, sweaters etc. If one clicks on one of the subtopics one is greeted with another short article about the category. For example, under sunglasses the article enhances the visitors knowledge on things such as which are the top brands and tips for shopping online. The final thing offered under this subcategory is links to other websites that sell the given topic, in this case sunglasses. The website also features navigation with the promise of zero pop ups. The website also features an enhanced Google search bar to search through Google results Chiff style.