cheapoair.com is a website where you can book your vacation similar to other popular airline reservation websites, however with the “promise” of lower prices. The site has a very familiar interface for airline reservation websites with a search box allowing you to enter where you are going to and where you are coming from, on a particular date range. The site has a top-level navigation where the user can specify whether they want to book flights, cars, hotels, package deals or contact an agent. There is a 24/7 toll free number listed in the top right hand corner of the site for flight booking assistance, along with a “top destinations” alert service that you can enter your email for and sign up. The site has several advertisements and what is called the “4 unique golden guarantees”, detailing things the site promises to its users. The bottom of the site contains information about how you can pay, links to the common “Contact Us”, “About Us”, etc pages and disclaimer information. The primary users of this website are basically anyone who is looking to book something related to their vacation or business trip (i.e. flight, hotel) and perhaps someone looking to save some money. The search results interface is a little different than other sites as it displays your entire flight information on one page rather than only the flight to your destination, requiring you to click for the return flight. Finally, there are several smaller links at the top of the site for “need help”, “corporate travel” and etceteras.