This website is the creation of the Roll Call group/Capital Advantage. The sole purpose is to purchase their applications to contact your member of Parliament. By using their forms they advertise that your Member of parliament will respond quicker. Their software also caters to politicians during the times of elections assisting in the organizing process. It is meant to help manage and communicate quicker and easier. Entirely geared towards politicians the software is not meant for the general public nor is this website. When entering the home page you are confronted with a simple user friendly layout. A menu bar across the top with tabs to various categories but all information is to promote their applications. They clearly state their aim but not in a straightforward words. They would like to get the politicians to use their forms and they would like to get the citizens to use their forms as well, eventually monopolizing on a market that never existed before and that is to contact you Member of Parliament. Should this become a standard form the future simply means the poor people will lose the opportunity to voice their concerns to their Members of Parliament. Luckily it is geared towards American politicians.