Build a Bearville is the virtual city created by Build a Bear Workshop. In Build a Bearville people who have purchased a bear at Build a Bear workshop can redeem a code to bring their bear to life at Build a Bearville. Without the purchase of a bear at Build a Bear Workshop there is not much to do at Build a Bearville. After having purchased a bear and received a code can start bringing their bear to life at Build a Bearville! When one is ready to sign up, he or she should visit the website and he or she should click on “play.” After click on play the flash power game will being. First they visitor will start the registration process where he or she will have to create a user name and a password. Helping the visitor create their account will be a fictional animated character called Chloe Rocks. After introducing herself Chloe Rocks will help the visitor create an online character than can be either a boy or a girl. The website has links for registering the visitors furry friends (stuffed animals purchased at the Build A Bear Workship), redeeming web codes, as well as entering one’s receipt codes.