Blackboard, Inc., is a Washington, D.C.-based software company, that specializes in providing software solutions to educational entities.

Over 5,000 institutions deliver online content to their students by using various forms of Blackboard software. One of the most popular online course management systems, Blackboard Vista, is used by thousands of colleges in the United States to deliver online courses. In addition, Blackboard provides transaction and community systems, as well as e-commerce solutions for educational systems.

In addition to its widespread use in the university setting, Blackboard is becoming more popular with K-12 schools (both online and traditional), and professional education. By contracting educational programs with Blackboard, organizations can cut the cost of in-person training.

Because the visitors to Blackboard.com are reflections of both the institutional clients and the students themselves, the users reflect a wide spread of demographics. Approximately 60% of users are female and almost half of them fall into the 18-34 category. The average number of visitors in any month is 2.4 million, with a peak in September (the beginning of the school year), where the number of visitors reached nearly 3.3 million.