BBB.org is the website of the Better Business Bureau, a non-profit organization operated by the Council of Better Business Bureaus (CBBB). The BBB operates across the United States and Canada, and its main objective is to protect consumers and develop self-regulation programs for businesses and charities.

The landing page lets visitors choose an American or Canadian version of the site, and it lets them search for a local version that features announcements and updates from local businesses.

The homepage features a navigation menu at the top of the page as well as a quick link to checking out a business or charity. The homepage also features news, announcements, and consumer focused videos.

The ‘For Consumers’ section features a ‘Checking Out a Business’ link which directs the visitor to a search form. Here, businesses and charities can be searched by name, address, phone number, website, and email address. The ‘For Consumers’ section also contains links to filing a complaint and to other programs and services offered, as well as links to a resource library and a directory of accredited businesses.

The ‘For Businesses’ section features links to responding to a complaint and updating company information. This section also contains links to accreditation standards, advertising review services, other programs and services offered, and a resource library.

The ‘For Charities and Donors’ section features links to inquiring about a charity and filing a complaint against a charity. This section also contains links to charity reports and standards, information about the Charity Seal program, information about the Wise Giving Alliance, and a resource library.

Membership is not required in any category to file a complaint, respond to a complaint, update company information, or inquire about a charity.

The ‘About Us’ section features the organization’s mission statement, structure, standards information, employment opportunities, annual reports, and frequently asked questions. The ‘News Center’ section features the latest company press releases, as well as announcements and media contact information.

Clicking the ‘Español’ link displays a page with a brief mission statement and several consumer safety videos in Spanish.