Babble was created for those who can not find a magazine or community that speaks about being new parents. According to Babbly, every publication one encounters presents procreation as a cute and cuddly experience, all pink and powder blue, at best an interior decorating opportunity, at worst a housekeeping challenge. They also claim, however, that none of it is true. Babble’s mission is to tell the truth about parenting, to bypass the clichés and dig into the magical and maddening reality. Their commitment to readers is to explore the world of parenting on a daily basis with honesty, and with humor and lyricism natural to the subject. Babbly was also created to make the challenge of parenting easier, to help parents navigate and keep pace with the modern, ever-changing world of parenting. Babbly also offers Strollerderby, a comprehensive parenting blog. If the visitor is seeking quick answers to simple questions Babble has created the Info Center; a clear presentation of the landscape of expert opinion. Babbly also attempts to create a community of like-minded parents. The website is divided by nine different sections; pregnancy, baby, toddler, kid, features, blogs, baby names, health, food, and photo guide. The website also has a search tool which allows the visitor to search the website.