Automotive.com is a website that serves as a hub in order a customer can search through a plethora of online car databases to aid in purchasing a car easier. In addition to accessibility to new and old cars alike, Automotive.com provides access to loan information and auto insurance help as well. It serves as a one-stop online car shopping site, helping any customer find what they are looking for. On the top portion of the website, there are 3 options that allow the customer to either: find a dealer, find a used car, or get financing. These are perhaps the most common items and have been placed in such a location as to ensure easy finding. Directly below those three items are the three most common/popular cars according to the site’s statistics. The main toolbar itself is labeled: home, new cars, used cars, future, enthusiast, insurance, auto loan, community, and tools. These are the main criterion of the site and help to take customers to areas of the site that they are interested in specifically. Below that toolbar there is an applet featured that helps to give pricing quotas depending on make and model of a car. There are two different, but aside from the obvious identical versions of the applet separated by the preference of used cars or new cars. The rest of the site is devoted to vehicle research and helps customers make more informed decisions about where and how to buy their automobiles. That is the purpose of Automotive.com; it is a place where users can make informed, comfortable decisions about the car they would like to purchase. And all of these things are located in one place.