Anntaylorloft.com is a classy clothing, apparel, and accessories web retailer. The homepage features a reserved in sleek design. The homepage displays one large image box surrounded by a search bar and various links. From that image box, users will be able to new promotions, new sales and bargains, links to new arrivals, savings from various purchases, and links to information on free or advantages on shipping. Below the box customers will find links such as ASA Taylor, weddings, Loft Loves Teachers, store locator, credit cards, customer service, corporate, careers, privacy, site map, and sign up for updates. Above the image box users will find such links as apparel, accessories, styles we love, petites, maternity, and sale. They will also find a search bar that they can use to find items based on keywords or product number. Many of these major links are broken down to more specific product focused links. For example in apparel one will find blouses & tops, sweaters, pants, denim, tall clothing, skirts, jackets, lounge clothes, new arrivals in apparel, and “looks we love” in the apparel section. Based on its product line and type the website targets women shoppers. These women will find great styles at reasonable prices.