Ama-assn.org is the official website for the American Medical Association. The AMA was founded by Nathan Smith Davis MD, in 1847. The AMA was established in order to improve the level of medical education and licensure in the United States. The goals of the association were and continue to be the advancement of medical science, the improvement of medical standards for education, the development of a program of medical ethics, and the improved health of the public. The association serves as an advocate for the physician, the patient, the student, and the profession. The homepage features an image box that displays a video about health system reform. Below the image box users will find information on health system reform, and H1N1 Influenza. The bottom of the homepage features recent medical news and events, and important messages. The right side of the homepage features resources classified under the categories of continuing medical education, physical data restriction program, CPT, doctorfinder, and ePrescribing learning center. The information on the website is classified under physicians, residents, medical students, and patients. All these categories will redirect their target audience to his or her specific destination. For example, the physicians section has information to help physicians manage their practices, deal with legal issues, join groups, visit the career center and more.