Aeropostale is one of the premier retailers in the youth market, competing directly with such names as Abercrombie & Fitch, Hollister, and American Eagle Outfitters. From its beginnings in New York City in 1987, Aeropostale.com is the popular online outlet for the retailer.

Although Aeropostale is very popular among teen boys, the website is visited by 13% more females than males. The average age of the visitor is 12-17 years old, with 12% of visitors aged 11 or younger. 76% of visitors are Caucasian, with an unusually high number of Asian visitors (7%). Because of the young demographics, it is no surprise that 63% of visitors have no children and half of all visitors have no college education.

The Aeropostale website incorporates the style and feel of the retail outlets while offering many online specials. Products are classified as “Guys,” “Gals,” or “Gifts”, and a large “Sale” section is used as a clearance section for out-of-season products. In addition, users are able to join the Aeropostale email list, track orders, or locate brick and mortar Aeropostale stores.